In managing the Quality, why we do something is more important than what we do. The purpose of this book is to explain this basis of Quality management to those who need to know in pharmaceutical industry. This book explains the above view with reference to pharma industry with the help of principles of quality advocated by the genius like Dr. Joseph Juran in simple to understand language. The book will be very useful to the postgraduate students of pharmacy and practicing quality managers in pharma industry. /* Style Definitions */ table.MsoNormalTable {mso-style-nameTable Normal; mso-tstyle-rowband-size0; mso-tstyle-colband-size0; mso-style-noshowyes; mso-style-priority99; mso-style-qformatyes; mso-style-parent; mso-padding-alt0cm 5.4pt 0cm 5.4pt; mso-para-margin0cm; mso-para-margin-bottom.0001pt; mso-paginationwidow-orphan; font-size10.0pt; font-familyTimes New Roman,serif;}